One of the hottest songs off JAY-Z‘s new 4:44 album is the second track “The Story of O.J.” No I.D. chopped the hell out of a crazy Nina Simone sample and Hov is really spitting. Now, he’s dropped the video for the song, and you can watch it below via Tidal.
Directed by Mark Romanek and Hov himself, the animated video stars a character named Jaybo who eats watermelon and picks cotton before meeting a sudden end. The video is rather dark, but it speaks to how personal this new album is. 4:44 finds Jay in a place we’ve rarely seen him before—being honest to the point of vulnerable, especially about his relationship with Beyoncé.
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